Background
Tour of Taste is a four-year conceptual magazine series that celebrates food and design from around the world. Each issue focuses on one country and one season, combining photography, recipes, and storytelling. The Winter 2025 Italy Edition explores the heart of Italian cuisine through authentic dishes, regional traditions, and elegant layouts inspired by classic editorial design.
Design Problem
Create a visually consistent editorial system that can grow over multiple years and across various countries, each with its own tone and flavor, while maintaining a shared brand identity.
The challenge: achieving a balance between consistency and cultural uniqueness through layout, typography, and seasonal color systems.
Design Solution
The final magazine balances storytelling and design. Clean grids, warm photography, and cohesive typography bring Italian culture to life. Each spread blends imagery and text to create a flow that feels cinematic yet approachable. The system can easily expand for future issues, maintaining a shared brand identity while adapting seasonal colors and imagery to reflect new countries and themes.
Seasonal Mashead System
The masthead TOUR OF TASTE anchors the brand, while each edition’s spine and masthead color reflect its country and season.
Seasonal Spine System
Modular Grid Structure
Color Palette
Typography
Global Editions, Unified Identity
The Tour of Taste series celebrates diversity through design consistency. Each country’s edition reflects its cultural essence with a unique color and photography style, yet remains instantly recognizable as part of the same publication through its unified layout, masthead, and typographic system.
Color, Culture, and Continuity
The Essence of Italian Cuisine
The Winter 2025 issue explores the heart of Italian cooking, regional recipes, artisanal traditions, and timeless visual storytelling. These inner spreads blend elegant grids, warm photography, and refined typography to capture Italy’s culinary spirit.
Layout Applications at a Glance
Magazine Spreads
Outcome & Reflection
This project strengthened my approach to editorial systems, balancing consistency, creativity, and scalability across multiple editions. Through modular grids, seasonal color systems, and typographic hierarchy, Tour of Taste evolves with each culture it represents while maintaining one cohesive brand identity.
