Background
Energizer has long been recognized as a global leader in portable power products. This rebranding project transforms the company’s identity from a traditional battery brand into a modern energy company focused on innovation, sustainability, and global lifestyle relevance. The new system maintains the bold, energetic essence of the original brand while introducing a more flexible, future-ready identity built around clean typography, a vibrant gradient of orange, and a modern lightning-bolt symbol representing speed and innovation.
Design Problem
The challenge was to modernize Energizer’s visual identity while preserving its heritage and recognition. The goal was to create a unified system that works seamlessly across corporate, retail, digital, and environmental platforms—communicating reliability, motion, and sustainability without losing the brand’s energy and confidence.
Design Solution
The final identity expresses Energizer’s evolution toward cleaner, smarter energy. The “Z-bolt” element and gradient orange accent reinforce motion and electricity, while the structured grid and balanced typography establish clarity and consistency. The rebrand communicates a confident, modern, and sustainable image—positioning Energizer as not just a battery company, but a symbol of reliable, responsible energy for the future.
Redesigned Logo
The Energizer logo should work across all media. The style you choose depends on the environment in which the logo appears. To ensure the expression of the logo is right for
its context, we’ve created a system that includes solid colours as well as reversed logo treatments.
Logo Versions
Clear space & Minimum Size
Co-Branding
Incorrect Logo Usage
Color Palette
Energizer’s primary colors form the core of the brand’s visual identity. The signature gradient orange acts as the key accent, bringing energy and vibrancy to every application. It should be used consistently alongside a monochromatic palette of black, white, and neutral tones—ensuring a bold yet balanced visual presence across all communications.
Typography
So you can communicate clearly and consistently, we’ve established a systematic approach to Energizer typography using Montserrat for headings and Source Sans 3 for body copy. Done right, your use of type will bring clarity, energy, and precision to every
piece of communication.
Iconography
Iconography plays a key role in making complex information more accessible. Energizer’s icons are built on a consistent stroke weight and rounded corner style, designed to work seamlessly with the lightning-inspired graphic system and gradient accent colors.
Graphic System
The Energizer Bunny is an iconic symbol of persistence, energy, and optimism.
As part of refreshed Energizer identity, the Bunny remains a heritage asset that connects audiences to decades of brand recognition and trust.
Corporate Stationery
A sleek stationery system that reflects Energizer’s professional tone through a bold black-and-white layout, dynamic lightning motif, and precise typography. Designed for clarity and consistency across letterhead, business cards, and envelopes, reinforcing the brand’s confident and modern identity.
Infographic Poster
An educational visual communicating Energizer’s sustainability initiatives and innovation. The infographic integrates custom icons, gradient accents, and a clean grid system to present complex data, from recycling programs to eco-friendly solutions, in an accessible, engaging format.
Magazine Layout
A publication design applying Energizer’s visual system to editorial content. The structured layout, minimal color palette, and strong typographic hierarchy ensure brand recognizability while promoting Energizer’s authority in energy innovation and technology.
Web Application
A digital interface showcasing Energizer’s rebrand through clean structure, bold typography, and impactful visuals. The layout emphasizes accessibility and performance, extending the brand’s modern, energetic look across digital platforms.
Social Media
Dynamic social media posts designed for consistency and engagement. Each layout uses the Energizer Bunny, battery visuals, and bold typography to create cohesive, high-energy content that drives recognition and interaction across platforms.
Billboards
Large-scale outdoor advertising featuring minimal copy, bold contrast, and instantly recognizable visuals, the pink bunny and battery icon. These billboard designs capture attention at a glance, delivering the brand’s message of power and energy with clarity and impact.
Brand Recap
The rebrand reimagines Energizer as a forward-thinking energy brand built for a cleaner, connected world. Every element—from logo and color to iconography and applications—works together to express motion, confidence, and lasting power across every touchpoint.
